Ad Hoc Views are Zoola™'s arena for exploring Data Source data through visualizations, filters, and the selection of fields and measures. They are the key transitional stage between Data Sources and Reports/Dashboards in the Zoola™
Workflow. You use Ad Hoc Views to first select which data to include from a Data Source in a View (by selecting fields and measures), and then decide how you want the data displayed (visualizations) and filtered.